Copywriting training and coaching

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Do you need to write subscriptions copy, membership communications, sales materials, letters, web pages, emails, business reports or proposals? A tailored in-house copywriting workshop will make a huge difference to your abilities and confidence.

Here are a few of my one-day workshops...

  • Copywriting essentials
  • Direct marketing copywriting for publishers
  • Effective email writing
  • Business writing basics
  • Renewals copywriting masterclass
  • Copywriting for charities

These one-day sessions are a highly effective way to learn. And to practise the essential techniques professional copywriters rely on every day.

I also offer personal coaching in person and over the phone to help you perfect your copywriting using live documents.

I've trained over 600 managers from blue-chip organisations as diverse as The Economist, News International, The London Stock Exchange, the DTI, Loyalty Management Group, Kogan Page, the RSPB and the BSI.

How you benefit

You return to your desk able to:

  • Write clearer, more concise and more compelling copy
  • Get better results from every type of marketing communication
  • Become skilled at employing tone of voice and style to achieve your marketing goals
  • Learn specific techniques for improving readability
  • Learn how to put the reader at the centre of everything you write

What you can learn about

Each workshop is tailored to your specific needs, and those of your team.

Direct marketing, subscriptions, web copywriting or business writing: tell me what you want and I'll come back to you with some thoughts.

For more information call me on +44 (0)1722 413 900 or e-mail me.

 


FREE copy critique

Send me a sample of your copywriting (no more than four A4 pages please) and I'll respond by email with some advice on what you're doing well and what you could be doing better. You can email me from the contact us page.

Really good - really enjoyed it and definitely learnt new skills/techniques that I will apply to copywriting.

Marina Carbone, Euromoney

Excellent! Really enjoyed it! Very incisive! Will definitely buy your book.

Shivani Babber, EuroFinance Conferences

Fantastic workshop, really liked the fact that there was a lot of interaction rather than just being taught out of a book. Already feel confident about any future copywriting.

Leanne Chard, Incisive Media

Best training course/workshop I have ever been on by far. Why can't they all have such a great facilitator, vastly knowledgeable and inspiring about the subject?! So relevant + loads of practical, useful tips to take away. Please send more RSPB writers on this course. Thank you Andy! Perfect. Great day.
Mark Ward, RSPB 

Engaging and interactive. A great day with top tips for improving copywriting.
Santa Marku, BSI

The best course I've been on. And I've been on a lot.
Andrew Bidwell, Emap

Very well tutored with plenty of interaction. This will benefit me in my job. 10/10.
Thomas Gruber, The Economist

Inspirational. I would strongly recommend this workshop.
Julie Cunningham, CRU Group