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Do
you need to write subscriptions copy, membership communications, sales
materials, letters, web pages, emails, business reports or proposals? A tailored
in-house copywriting workshop will make a huge difference to your abilities and
confidence.
Here
are a few of my one-day workshops...
- Copywriting
essentials
- Direct
marketing copywriting for publishers
- Effective
email writing
- Business
writing basics
- Renewals
copywriting masterclass
- Copywriting
for charities
These one-day sessions are a highly effective way to learn. And to practise the essential techniques professional copywriters rely on every day.
I also offer personal
coaching in person and over the phone to
help you perfect your copywriting using live documents.
I've
trained over 600 managers from blue-chip organisations
as diverse as The Economist, News International, The London Stock
Exchange, the DTI, Loyalty Management Group, Kogan Page, the RSPB
and the BSI.
How you benefit
You return to your desk able to:
- Write clearer, more concise and more compelling copy
- Get
better results from every type of marketing communication
- Become
skilled at employing tone of voice and style to achieve your marketing
goals
- Learn
specific techniques for improving readability
- Learn how to put the reader at the centre of
everything you write
What you can learn
about
Each
workshop is tailored to your specific needs, and those of your team.
Direct
marketing, subscriptions, web copywriting or business writing: tell
me what you want and I'll come back to you with some thoughts.
For more information call me on +44 (0)1722 413 900 or
e-mail me.
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copywriting tips)

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Best
training course/workshop I have ever been on by far. Why can't they
all have such a great facilitator, vastly knowledgeable and inspiring
about the subject?! So relevant + loads of practical, useful tips
to take away. Please send more RSPB writers on this course. Thank
you Andy! Perfect. Great day. Mark Ward,
RSPB
Engaging
and interactive. A great day with top tips for improving copywriting. Santa
Marku, BSI
The
best course I've been on. And I've been on a lot. Andrew
Bidwell, Emap
Very
well tutored with plenty of interaction. This will benefit me in
my job. 10/10. Thomas
Gruber, The Economist
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