Copywriting training and coaching
Do you need to write subscriptions copy, membership communications, sales materials, letters, web pages, emails, business reports or proposals? Over the last 15 years, we have developed a series of practical, informative and game-changing workshops, drawing on our experience as professional copywriters.
These copywriting workshops are delivered by our MD, Andy Maslen. Some are open courses; others are available for in-house delivery, tailored to your business, your team, your specific needs.
Here are five of our workshops...
- Copywriting essentials
- Direct marketing for print and web
- Copywriting for the web
- Business writing
- Copywriting masterclass - from the psychology of influence to storytelling.
These practical sessions are a highly effective way to learn. And to practise the essential techniques professional copywriters rely on every day.
We've trained over 1,100 managers from blue-chip organisations as diverse as The Economist, News International, The London Stock Exchange, the DTI, Loyalty Management Group, Kogan Page, the RSPB and the BSI.
Five benefits of our copywriting training...
You return to your desk able to:
- Write clearer, more concise and more compelling copy
- Get better results from every type of marketing communication
- Become skilled at employing tone of voice and style to achieve your marketing goals
- Learn specific techniques for improving readability
- Learn how to put the reader at the centre of everything you write
...and above all, to sell more stuff!
What you can learn about
Each workshop is tailored to your specific needs, and those of your team.
Direct marketing, web copywriting or business writing: tell us what you want and we'll come back to you with some thoughts.
For more information call us now on +44 (0)1722 413 900 or e-mail Andy Maslen.
Open courses for 2012
This year, we are running two open courses. One, on the fundamentals of good copywriting, the other a copywriting masterclass.
The Elements of Effective Copywriting
A practical, one-day course for anyone looking to improve their copywriting skills or acquire the fundamental tools you need to sell using the written word. more
An intensive one-day workshop for more experienced copywriters looking for that extra edge to take their copy to the next level. more
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What delegates say...
"Fantastic workshop that brings you back to basics and gives you the key tools to move forward. Extremely insightful and helpful."
Michelle Ratford, LexisNexis
"A great course that really makes you think about how best to target your copywriting to your customers and direct them to the target webpage."
Lynn Degele, Taylor and Francis
"My copywriting will never be the same again! A great experience with so much advice and practical learning. Thank you."
Kelly May, Weight Watchers (UK)
"Very well tutored with plenty of interaction. This will benefit me in my job. 10/10."
Thomas Gruber, The Economist
"Best training course/workshop I have ever been on by far. Why can't they all have such a great facilitator, vastly knowledgeable and inspiring about the subject?! So relevant + loads of practical, useful tips to take away. Please send more RSPB writers on this course. Thank you Andy! Perfect. Great day."
Mark Ward, RSPB
"The best course I've been on. And I've been on a lot."
Andrew Bidwell, Emap
"Really good - really enjoyed it and definitely learnt new skills/techniques that I will apply to copywriting."
Marina Carbone, Euromoney
"Fantastic workshop, really liked the fact that there was a lot of interaction rather than just being taught out of a book. Already feel confident about any future copywriting."
Leanne Chard, Incisive Media
"Excellent course, good content and interactive style. I will take plenty away from it."
Clinton Geeves, Westminster City Council
"Engaging and interactive. A great day with top tips for improving copywriting."
Santa Marku, BSI
"Excellent! Really enjoyed it! Very incisive! Will definitely buy your book."
Shivani Babber, EuroFinance Conferences
"Inspirational. I would strongly recommend this workshop."
Julie Cunningham, CRU Group
