Here's what our clients say about our specialist b2b and subscriptions copywriting
"The feedback on the copy was great. The reaction from everyone has been initial surprise (it is not our ‘usual’ way) followed by complete consensus that this is a fresh approach that works. It's a little edgy, but gets the point across in a powerful way."
Kate Cooke
Marketing Director
Continental Europe, Middle East and Africa (CEMEA)
The Economist
"I am delighted with the quality of copy produced by Sunfish. At the briefing stage, Jo asked a series of intelligent and insightful questions to better understand our business, key priorities and customers – a useful process in itself – and the final direct mail letters are outstanding."
Pam Henderson
Chief Executive
Arts Intelligence
"After an hour with us Andy had extracted all the information required to put pen to paper and produce some exceptional copy for our new website.
In my experience producing copy can be the most painful part of a project but with Andy this was not the case - in a remarkably short amount of time he had supplied all of our copy.
I would recommend Andy to anyone who requires customer focused communications who does not want the tired old jargon most people rely on."
Kate Sarll
Marketing Executive
Lorien Resourcing
"Dear Andy, thought you might want to know that the new subs campaign for The Grocer using your copy and design across all channels is doing extremely well. We’re well ahead of target!"
Sarah Wibling
Senior Marketing Executive - The Grocer
William Reed Business Media
"Dear Andy
Congratulations on your fantastic book Write to Sell, which I bought through Amazon recently. As a publications manager for business information, I am full of praise and recommendation for your book. It is one of the best writing guides that I have ever seen (and I have read many). Your advice on customer focus is eye-opening, even for those who have studied marketing and business.
It is amazing how many well-qualified people (even PhDs) bumble through their professional lives without ever really caring properly about their writing styles, with many not even mastering punctuation. Their results remain amateurish, no matter how much volume they write. People who care about excellence in writing are extremely valuable to companies, I feel - and rare.
Best wishes and thank you for the inspiration."
Gordon Low PhD
Industry Manager
West Lothian, UK
"I have to say that Guy was very impressed: to quote him 'Someone is remarkably well informed about Decanter! Good to see. It reads very well.' Many thanks for doing such a fantastic job on the copy."
Kirstie Mitchell
Subscriptions Marketing Manager
IPC Media
"Thought you would like to see this mailpack. The copy was written by Adam Marek. I hope you’ll agree the covering letter in particular is a great example of putting your teaching into practice. Adam was already a great writer, but he now is a great copywriter!"
Paul Lewis
Head of Communications
RSPB
"Hi Andy,
I just wanted to say a big thank you for your 'Write to Sell' book which I bought recently. I set up my own business a year ago and have regularly purchased books and self-help guides to help me through the process.
Your book is exceptional - not only is it terrific to read (obvious I know but worth saying), it has helped guide me like no other.
And even more importantly it will help me to help my clients. It has made me want to sign up to your newsletter, which I'll now do. Thank you - please keep your great advice coming!
Best wishes,"
Fiona Barker
barker pr
"Thanks for coming in and spending some time with us. It was excellent and I think you know already we got a lot out of it."
Jamie Veitch
Managing Director
New Start Publishing
"Hi Andy, Just wanted to say a big thank you for the copy you wrote for our research report email (and your advice on list selection).
We’re really pleased with the results, which are ahead of expectations - our investment in your services more than paid for itself."
Sally Bibb
Director
talentsmoothie
"Oh Andy!!!
This is so, so good - I think of myself as a reasonably good copywriter, but this is beyond anything I would have produced. Fab!! (You can quote me!)
I'll pass it round one or two of the marketing bods on the committee, but as far as I can see - job done.
Thanks very much! (also for being so quick - we have a committee meeting tomorrow and I didn't dare hope we'd have anything to show them yet.) You're very professional...
Much appreciated, thanks again."
Karen Hindle
Director
SIPA UK
"We are delighted with your work on the communication strategy and will not hesitate to recommend your talents to our colleagues across the business. You have been a pleasure to work with and have effortlessly created the messages we wanted to portray to our customers. Many thanks for all your hard work."
Gemma Sullivan
Marketing Executive
Reed Business Information
"This is excellent, and much fresher. Thank you very much for your input on this, and managing the copy for the marketing team so quickly."
Marina Haydn
Director, Conferences EMEA
Economist Intelligence Unit
"Everyone here is really pleased with the copy. You’ve got the tone of voice spot on and it really reflects the energy of our brand. Thanks again for your help; you will definitely be top of the list if we have any more copywriting needs!"
Rowan Luckie
Direct Marketing Manager
Hamleys of London
"Hi Andy. Many thanks for sending this on. The copy is fantastic, we are really pleased with it."
Kirsty Harrison
Marketing Executive
MEED
"I wanted to pass along a thank you for your work on the November 10th conference. I am always in awe of creative folks that can take our words and create the most incredibly readable and appealing documents. Once we come to a decision on the Observatory for the UK, I will be counting on your talents to customize and beautify our marketing pieces."
Yvonne Fizer
Business Development
Sirolli Institute
"Andy, this reads like a dream! Thanks so much for your work."
Joanna Johnson
Marketing Executive
Euromoney Seminars
"I just received two boxes of the latest issue of the Out of the BLU newsletter. It looks absolutely brilliant!
The design, layout and print look really sharp, and the copy is great, (particularly the headlines, which are masterful)."
Andrew Dec
BLU Events Team
"We have had further very favourable response to our Tattoo mailer today. With your excellent copy writing we have generated the best ever response to any internal DM campaign that we have run ."
Terry Turner
Managing Director
Priority Newstrade, Mailing & Digital
"Many thanks for the work you put into our Group Capabilites project. The copy itself was exactly what we were looking for: clear, concise, high-impact. On top of that, you added a huge amount of value by helping us shape the ideas behind the concept, so that we ended up with a compelling story, not just a bunch of random facts. Working with you was great fun and highly productive. I hope we can do it again soon."
David Laird
Group Commercial Director
The Economist Group
"Hi Andy, You'll be glad to know that both the Personal Computer World and Computeractive new letters that you've produced for me have significantly outperformed my control pack. Therefore I'd like to use your copy & designs for the next few mailings to the end of the year."
Harriet Cumming
Subscriptions Controller
VNU Business Publications
"Thank you for putting so much effort and enthusiasm into this project - this really shines through in your copy! We all feel very confident that you have captured the essence of Racing Pulses, what we offer, our differentiators and the benefits of membership."
Caroline Styles
Managing Director
Racing Pulses
"I should like to give you all my personal heartfelt thanks for all the help, support and encouragement that you have unstintingly given me in helping to deliver the Leadership Forum on Tuesday. Life has certainly been made easier since you guys joined the team. The preparation that went into the literature, displays and powerpoints was excellent and I think has done much to build confidence in BLU with both the team and with many of the delegates at Tuesday's event.
I am looking forward to working with you in the coming months to achieve even bigger and better things with BLU. Many thanks again for your support."
Sara Stead
Head of Communications
BLU
"What a wake-up call. Our tried (or should that read 'tired') and tested headlines were blown away by your 'Billion Dollar Baby' subject line. Our open and click-through rates went through the roof, and delegate registrations spiked dramatically within hours of broadcast. Great job - here's to the next campaign."
Jason Coles
Marketing Manager
Euromoney Seminars
"I have worked with Sunfish on a number of occasions. They are always very professional whilst also being highly personable. When our partner charity, Brainwave, needed some help with their copy recently, Sunfish was the obvious choice. The results were delivered quickly and efficiently and we were all delighted with the outcomes."
Maggy Ledochowski
Partner Charity Group
London Stock Exchange
"Your copy for our legal reference books was spot on. You showed an uncanny ability to uncover the true benefits of the books and came up with creative ideas to put them across – not easy when selling to lawyers!"
Penny Faldon
Marketing Coordination and Procurement Manager
Sweet & Maxwell Group
"I wanted to say thank you for your work on this. I am very pleased with the end result, and copy and design mesh together to produce a piece which I've had very positive feedback on internally and at the Insight 04 show which we took it to last week."
Julia Kemp
Commercial Manager
warc.com
"With your help, we doubled our response rates and halved our project management time."
Sam Carradine
Marketing Manager
NTC
"I am thrilled to say that we are extremely happy with the results and everyone is chasing me now to get the invigorated copy out the door! Many thanks for your insight and enthusiasm throughout the process - I do hope that we will be able to work together again in the near future."
Joanna Goodman
Direct Marketing Executive
World Advertising Research Centre
"This is just what we've been waiting for! Thanks for all your hard work. You have struck a nice balance between exploration of the subject, account of the project and highlighting of the role and value of BSI's services - excellent - this is the stuff that good marketing is made of!"
Paul McNeillis
Commercial Manager
British Standards Institution
"Thanks for running such an enjoyable writing workshop for our team in New York.
It’s clear that you know your subject back to front, but what sets you apart is your deep understanding of communication in combination with language, and how to write for the audience. Your responsiveness to clients and effectiveness in a one-to-one as well as a group context are excellent. You are also very creative and make a potentially boring subject fun!
As you know, good writing is a core brand value for The Economist Group. With your help our people are able to demonstrate it every day in their work."
Sally Bibb
Director Group Sales Development
The Economist Group
"I would like to thank you for your excellent workshop at the RIBA Manufacturers Network yesterday. I not only found it informative, but well delivered."
Rachel Daymond-Harris
Primary Presentations Ltd
"Thank you for such an excellent session on Tuesday morning. All the team have said how valuable, practical and interesting it was. Really worthwhile."
Carola York
Marketing Director
TSL Education Ltd
"Just to say ... I love my new lift letter and copywriting for the leaflet ... and to say thank you for all the great copywriting you have done for us over the past couple of months."
Jennifer Jenkins
Managing Director
Status Meetings
"Sunfish have created media brochures for us across our key titles. They are clear, attractive and uncluttered. The copy and design work together effectively, communicating our key sales messages to advertisers."
John Ladbrook
Advertisement and Exhibitions Director
TSL Education Ltd
"Having you as part of the team has enabled us to maintain a consistent voice across our marketing communications, and to ensure that the copywriting and design accurately reflect our products and brand values."
Kirsten Hannay
Marketing Manager
Economist Intelligence Unit
"Thanks for your work on the press releases for the environmental and clothing sizes standards. We've had great media coverage and I'm sure that's down to your ability to pull out human-interest stories from what might have been seen as fairly dry technical issues."
Amanda Doody
Marketing Manager
BSI
"I am attaching a PDF of the Marketing Roundtable brochure that you worked on. I absolutely love this piece. I think it utilises a perfect amount of copy for each section, and copy that is right on the ball as well."
Inna Getselis
Marketing Executive, Americas
Economist Conferences
"Andy is very efficient, always delivers on time and ensures our objectives are understood. I love the way his writing flows and is always clear and concise. His fresh approach and new angle to copywriting is also refreshing. It's a pleasure to work with Andy and I look forward to working with him again."
Hilda Haghighi
Marketing Manager
Status Meetings
"Thanks again for all your help, great suggestions and honest opinions - you make a great devil's advocate!"
Estelle Jarman
Managing Director
Bright Tiger
"I am delighted with the copy you have produced. It is refreshing to work with someone who can take a brief and "get it right" first time. The campaign has already prompted a 5% response from the first mailing: as a result, sales are ahead of budget."
Jeremy Snelling
Director Reports Operations
PJB Publications
"Andy Maslen provides the EIU with the right combination of creative insight and objective appraisal. He gives us excellent feedback on what we could do better whilst delivering copy that always talks directly to customers' needs."
Nigel Ludlow
Managing Director
Economist Intelligence Unit
"I have always been really impressed with the quality of your copy - and the speed of your service."
Katrin Klausecker
Marketing Director
Economist Conferences
"Thank you for your work on the two Personal Computer World mailshots. I appreciated the emphasis you placed on the benefits of subscribing. As a result, we had an excellent response, particularly from lapsed subscribers. We look forward to working with you in the future."
Juliet Parker
Publisher
VNU Business Publications
"It was a welcome break to work with someone who really understands the product and the market. We were impressed with your ability to write interesting and imaginative copy. You achieved, in your letters, the difficult balance between being authoritative and being personal.
Thanks for prioritising this project. You have captured the exact tone and feel I wanted to create with these pieces: excellent."
Debbie Williamson
Product Manager
Bowker Saur
"I want to thank you for an excellent business writing course, held recently in London and Vienna. Colleagues in both locations found it of enormous value. In particular, there was a clear focus on practical tools and techniques to improve writing; and the tailored approach, combined with your ability to convey your enthusiasm for writing, resulted in a very positive and effective outcome.
Developing our personnel so that they can continue to build our business and enhance our brand is a vitally important objective for us and this was certainly achieved with the business writing course. I will certainly commend this course to other senior colleagues within The Economist Group."
Jeremy Kourdi
Senior Vice President & Director of Conferences
Economist Conferences
"Now that the Country Reports mailing has dropped I thought I would drop you a quick line to say thank you for all your work on this key mailing pack. As usual, your copy balanced the demands of conveying a complex product proposition clearly and succinctly, with the need to communicate our overall brand values.
The design presents a great deal of textual and visual information in an attractive and logical manner and altogether, we think the pack is a great success. Early results are bearing this out."
Carola York
Marketing Director
Economist Intelligence Unit
"Just to say thanks for doing such a great job on the newsletter relaunch copy - it's just what was needed."
Pam Foster
Editor
Business Information Testdrive
Headland Business Information
"The quality of service provided by Sunfish has been excellent and the standard first class. Thanks to your input we have significantly increased responses to our direct marketing campaigns and have successfully launched a new title."
Andrew Dec
Group Marketing Manager
IFS International
"Dear Andy, just read the copy - it's great."
Milan Taylor
Publisher
Pira International
"Thank you for your recent marketing health check on our business which I have circulated amongst my co-directors and key members of staff. You assessed very accurately the strengths and weaknesses in our marketing department. As a result we are implementing your recommendations as a matter of priority and I feel sure we will see great improvements in the coming months."
Martin Woodhead
Managing Director
Woodhead Publishing
"Thank you for your feasibility study for the CD-ROM. Your report was extremely thorough and gave us the information we needed. Although not in the original brief, the additional work you did profiling other CD-ROMs on the market was a valuable extra element in the project."
Milan Taylor
Publisher
Pira International
"Thank you for coming in to conduct the marketing audit and for your subsequent report, which was extremely thorough and well-written. Your conclusions have been very valuable in helping us to re-evaluate our marketing strategy and practice. We are already seeing positive results from some of the changes we have implemented. We look forward to working with you again in the future."
Judith Chegwidden
Marketing Director
Roskill Information Services
"Thank you for your work on the newsletter marketing strategy project. The competitor intelligence element was particularly useful, as was your analysis of the financials. We now have a good idea of where we’re going and your input has been very helpful in that process."
Jill Cousins
Marketing Director
Learned Information Europe
"I'm writing to thank you for your ongoing marketing work for Euromonitor. Your recent audit was excellent. It gave us an objective assessment and a discussion document for future planning."
David Gudgin
Sales & Marketing Director
Euromonitor
"Sunfish has become an essential ingredient in the marketing effort here at IFS and we look forward to working with you in planning our strategy and tactics for the forthcoming year’s campaigns."
Andrew Dec
Group Marketing Manager
IFS International
"The quality of your ideas, both for copy and design, has been consistently high since we started working together, but it is the results we have obtained from promotions you have created that have been the most impressive. As you know, your Christmas house ad generated our highest-ever response."
Wendy Gregory
Circulation Manager
VNU Business Publication
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