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- In
my 11 years as a b2b and subscriptions copywriter, 93% of my clients have
given me repeat business.
- Over 80% of my clients come to me through personal recommendations.
- I
have 22 years' experience in sales and
marketing, six as a
marketing director. My knowledge is
practical, not academic.
- My blue chip clients include BBC
Worldwide, The Royal
Mint, The Economist Group, Hamleys,
BP, Cadbury Trebor Bassett, PricewaterhouseCoopers and
Pitney Bowes.
- I
am the author of "Write to Sell - the Ultimate Guide to Great Copywriting".
(Not an e-book - a real paperback published
by a real publisher).
- Of
my current copywriting clients, two
have been with me since 1997, one since
1998, one since 2000 and two since
2002.
- I
am regularly invited to speak about
subscriptions copywriting, web copywriting or b2b copywriting at industry
conferences including Publishing Expo
and the International Direct Marketing
Fair.
- I
write regular articles on
copywriting for InCirculation
magazine (among others), one of which was
judged, "... just about the only original thing I have read about copy in
decades." by
Drayton
Bird, author of the classic, How to
Write Sales Letters That Sell.
- The
business writing training company I co-founded - Write
for Results - provides copywriting and business
writing training for The Economist to train their staff all over the world.
- I
am a lifetime Fellow of the Institute of Direct Marketing.
11. Want a bonus reason to hire
this UK copywriter? Over 1,000 senior marketeers (plus a fair
few copywriters) subscribe to my free tips newsletter Maslen
on Marketing. |
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“…clear, concise, high-impact…”
The Economist
“…we doubled our response rates…”
WARC
“…really pleased with the copy…”
Hamleys
“…the best opening rate…”
Euromoney
“…the copy is fantastic…”
Emap
“…the pack is a great success…"
EIU
“…absolutely brilliant…”
BLU
“…our highest-ever response…"
VNU
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