What copywriting services do we offer?
(and how do you benefit?)

Whether you want b2b copywriting, subscriptions copywriting, web copywriting or direct mail copywriting, I have the expertise and experience to help you. And if you need it, I can supply a full-service creative package including design and print.

Subscriptions and direct mail

New subscriber acquisitions: sales letters, postcards, emails, inserts, brochures and flyers

Renewals: welcome letters and renewal-at-birth letters, renewal series, carrier sheets

Forced free trials and requested free trials

House ads

E-marketing

E-zines, web sites, landing pages, blast emails, banners

Corporate publicity

Brochures, case studies, folders, press releases, newsletters, posters.

Copywriting that works for you

My background is in client-side marketing, so I understand the importance of the bottom-line. I'm not interested in 'cool', 'creative' or 'witty' copy that wins awards but not customers.

I write hard-working words that deliver your message to your target audience. And make them act in the way you want.

How you benefit from my copywriting service

Outsourcing your b2b or subscriptions copywriting to me means...

• You get professionally written copy that really sells your product, service or company.
You draw on the skills of a professional copywriter who lives or dies by the quality of his writing and marketing insights.
Instead of copywriting, you get to spend your time talking to customers, researching new markets and all those other marketing jobs you'd rather be doing.

If you want to see what my clients think of my copy, have a look at my testimonials page. Now, tell me about your copywriting requirements.

7 ways my copywriting makes your life easier

Choose me for the copywriting for your next mailpack, ad, web page or e-mail campaign and you benefit in seven important ways:

1. Increased return on investment

My ability to write effective copy means you get a better return on your investment in marketing.

2. Better use of your time

I work fast and stick to your brief. With minimal need for revision you can spend your time on strategy, planning, management and analysis.

3. Peace of mind

I handle all your projects personally. From the smallest copy writing job to the largest. This is my livelihood and I wouldn’t have it any other way.

4. Flexibility

You can come to me for copywriting for a single e-mail, a complete dm campaign, a website, a postcard or renewal series. Whatever you want, just tell me.

5. Value for money

You get a fixed quote for every copywriting job, so you can track your spending. And you only pay for the copy. Not swanky offices, account managers or company cars.

6. Expert input

I bring over 22 years' experience in direct marketing copywriting to every one of your projects. You gain from my insight into what works and why.

7. Copy AND design

I work with Ross Speirs, a talented designer. So, if you want, you get copywriting and design that work in harmony from a single briefing.

Fees and working method

I charge by the project, supplying a no-obligation flat-fee quote. The fee quoted includes up to three drafts for copy and three proofs for design.

Normally, the client supplies a detailed written brief including campaign objectives, audience background, technical information, house style/tone of voice and brand guidelines.

I can also work from face-to-face or telephone briefings.

Call me now on +44 (0)1722 413 900 or email me for a quote on your next copywriting project.

“…clear, concise, high-impact…”
The Economist

“…we doubled our response rates…”
WARC

“…really pleased with the copy…”
Hamleys

“…the best opening rate…”
Euromoney

“…the copy is fantastic…”
Emap

“…the pack is a great success…"
EIU

“…absolutely brilliant…”
BLU

“…our highest-ever response…"
VNU