What copywriting services do we offer?

Whether you want b2b copywriting, subscriptions copywriting, web copywriting or direct mail copywriting, I have the expertise and experience to help you. And if you need it, I can supply a full-service creative package including design and print.

Subscriptions and direct mail

A note to publishers: You can buy off-the-shelf renewal series and direct mail packs. And that's fine. IF you want me-too copywriting and design.

We prefer to work with you on a bespoke campaign that's specific  to your title and readership.

New subscriber acquisitions: sales letters, postcards, emails, brochures and flyers

Renewals: welcome letters and renewal-at-birth letters, renewal series, carrier sheets

Forced free trials and requested free trials

House ads

including projects for:
- BBC Magazines
- Euromoney Institutional Investor
- Economist Intelligence Unit
- Economist Conferences
- VNU
- Emap
- TSL Education
- CMP
- Sweet & Maxwell
- Croner.CCH
- Butterworth Tolley
- Reed Business Information
- History Today
- TimeOut
- Haymarket
- Ziff-Davis
- Informa
- VRL Knowledgebank
- Ziff-Davis

E-marketing

E-zines, web sites, landing pages, blast emails, banners

including projects for:
- Reed Exhibitions
- Hamleys of London
- Dun & Bradstreet
- BSI
- Economist Conferences
- Food From Britain
- Racing Pulses
- Priority Newstrade and Mailing
- TMB Events

Corporate publicity

Brochures, case studies, folders, press releases, newsletters, posters.

including projects for:
- Pitney Bowes
- Department of Trade and Industry
- Lewis Direct Mail
- VNU
- Sirolli Institute
- The Economist Group

I can help you whatever type of copywriter you want...

If you need a sales letter copywriter who knows how to use hidden emotional triggers to get people to buy from you...

...a web copywriter who can turn your site into a high-performance sales machine...

...an SEO copywriter who can balance the need to get great rankings with the need to have readable copy once your visitors arrive...

...an ezine or newsletter copywriter who knows how to avoid the traps of bland corporate publicity and create genuinely interesting content...

...a brochure copywriter who understands how to turn potentially complex ideas into plain English...

...relax. You've found him!

Fees and working method

I charge by the project, supplying a no-obligation flat-fee quote. The fee quoted includes up to three drafts for copy and three proofs for design.

Normally, the client supplies a detailed written brief including campaign objectives, audience background, technical information, house style/tone of voice and brand guidelines.

I can also work from face-to-face or telephone briefings.

Call me now on +44 (0)1722 413 900 or email me for a quote on your next copywriting project.

“…clear, concise, high-impact…”
The Economist

“…we doubled our response rates…”
WARC

“…really pleased with the copy…”
Hamleys

“…the best opening rate…”
Euromoney

“…the copy is fantastic…”
Emap

“…the pack is a great success…"
EIU

“…absolutely brilliant…”
BLU

“…our highest-ever response…"
VNU