About us - copywriting from Sunfish
Sunfish is a small copywriting agency run by Andy Maslen and Jo Kelly. We set up shop in 1996 and write copy for clients all over the world.
Sunfish copywriting clients are mainly large organisations in the private sector. Though we also work with large charities, government departments, smaller companies and voluntary organisations.
One agency - two copywriters
It's fairly easy to find one specialist b2b and subscriptions copywriter in a small copywriting agency. But two? We'd like to think that makes us different.
Andy Maslen Andy spent 12 years working as a marketeer in the corporate sector, mainly for a research and business information company. He is author of four books on copywriting, a Fellow of the Institute of Direct Marketing (IDM) and has written many magazine articles on copywriting . Andy is a direct marketing specialist - online and offline - with many control-beating campaigns under his belt. |
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Jo Kelly Jo's background includes senior sales and marketing roles at Premier Brands, Jacob's Bakery, Thresher, Disney Channel and Sky. Jo specialises in copywriting for subscriptions, membership and internal communications. In addition to copywriting, Jo provides marketing project management, and advice on employee brand engagement and internal communications. |
About our associates
When your project calls for a designer as well as a copywriter, we bring in Ross Speirs. Ross is a talented designer and typographer with over 25 years’ experience. He handles all design work for Sunfish clients at his studio in Watlington, Oxfordshire.
For digital marketing, we work closely with Nick Carpenter of Oxford New Media. Working with Nick, we've created subscriptions emails for, among others, William Reed Business Media, CRU Group and Emap.
This way of working allows us to offer you a complete creative package without the inflated prices traditional agencies charge you.
In 2003, Andy Maslen co-founded Write for Results - a copywriting and business writing training company - with Scott Keyser. Scott is a very experienced writer and trainer and an expert on competitive tendering. He also delivers business writing training courses for Sunfish.
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“…clear, concise, high-impact…”
The Economist
“…we doubled our response rates…”
WARC
“…really pleased with the copy…”
Hamleys
“…the best opening rate…”
Euromoney
“…the copy is fantastic…”
Emap
“…the pack is a great success…"
EIU
“…absolutely brilliant…”
BLU
“…our highest-ever response…”
VNU
