As well as running in-house copywriting training courses, we're now offering you the chance to benefit from the same content but on an open course.

We call the workshop, Write to Sell: Power Copywriting that Makes the Sale. (“We” is me, and Scott Keyser. Scott is one of the UK’s top independent proposals and competitive tenders consultants and a former advertising copywriter.)

Like me, Scott knows all about getting results from the written word. We say we’re writers who train, not trainers who write.

Explode your results

In just one day, we’ll give you enough tips, tricks and techniques to explode the results you get from your copy.

Between us, we have 45 years’ experience writing copy for everything from ads and newsletters to websites, mailshots and emails. Book your place now.

On the day, we show you how to:

1. Focus on your reader so they do what you want
2. Create powerful plans that save you time and effort
3. Write compelling headlines that make people want to read on
4. Grab – and hold – your reader’s attention from start to finish
5. Use insider tricks to create reader rapport
6. Use punctuation power to tune up your copy
7. Avoid common mistakes that torpedo your selling power
8. Edit and check your work so it’s error-free
9. Get better results from every piece of copy you write

The day is split pretty evenly between interactive learning sessions and practical exercises. We end with a competitive team game where you put all you’ve learnt into effect.

With attendance limited to just 16 people – and two trainers – you can be sure you’ll have all your questions answered.

Book your place now.

Structure of the workshop

The day unfolds like this...

Section one: Before You Write.

1. The planning paradox: why the accepted wisdom about planning is wrong
2. STORM: the key to fast, effective planning.
3. How to step into your reader’s shoes.
4. The two questions every prospect is asking you. And how to answer them.
5. Headlines without headaches.

Section two: While You’re Writing.

1. Finding the tone of voice that makes people want to buy from you.
2. Getting some snap, crackle and pop into your copy.
3. The style rules you must follow (and the ones you must ignore).
4. How to write the perfect sentence.
5. How to turn punctuation into the sharpest weapon in your armoury.

Section three: After you’ve written

1. Using pro editing techniques to tune up your copy “engine”.
2. The little-known tool that makes more people read more of what you've written.
3. The professional technique that guarantees error-free copy.

Book your place now.

Free workbook, free book, free coaching

As a delegate you receive a detailed workbook containing not only all the slides from the workshop but also a set of invaluable copywriting checklists and advice on further reading.

Plus a free copy of my first book, Write to Sell, the Ultimate Guide to Great Copywriting.

You also have the chance to get some one-to-one feedback on a piece of your own copywriting. Just send us a sample with your booking and we’ll tell you what you’re doing well and what you could improve.

At the end of the day you receive a certificate to show you attended the course.

Where and when

Book your place now

Next workshop: Euston, Central London - 31 March 2010

Registration and coffee	9.00 am
Workshop starts	9.30 am
Lunch	12.30- 1.15 pm
Workshop closes	5.00 pm

Tea, coffee, refreshments and lunch all included in fee.

Please let us know if you have any special dietary or access requirements.

Registration fee and cancellation guarantee

First delegate: £395 + VAT

Additional delegates from same organisation, booked at the same time, £350 + VAT.

Delegate fees are non-refundable but you may send a substitute at your own discretion at any time. You might be able to transfer to a later course if you can't attend, but we may have to charge you a £60 admin fee if we have already been charged by the venue.

Book your place now

To book your place…

Email me.

Or call me on 01722 413 900

We’ll send you confirmation of your booking and an invoice. Please note your invoice must be paid before the workshop takes place. I’m afraid we aren’t able to accept attendance from delegates whose invoices haven’t been paid.

So, now the small print’s out of the way, I really hope to see you on the course.

Best regards,

Andy