The Elements of Effective Copywriting OPEN COURSE
Want better results from your copywriting?
Start crafting copy like a pro on my one-day open copywriting course
PLUS, reserved for you …
- FREE copy of my first book on copywriting
- FREE one-to-one coaching on your own copy
- FREE post-course hotline for advice on live projects!
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* Only 24 16 places available *
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Dear Fellow Copywriter,
I think you and I are probably a little bit alike.
We enjoy learning from books, but value the chance to roll our sleeves up and learn by doing.
Which is why I am writing to you today.
I wanted to invite you to take part in my upcoming open copywriting course.
It’s called The Elements of Effective Copywriting: Crafting Copy That Influences, Persuades And Sells.
Explode your results
In just one day, I’ll give you enough tips, tricks and techniques to explode the results you get from your copy.
That goes for direct mail, digital marketing campaigns, corporate copy, PR and publicity, advertising, social media marketing and internal communications.
I have spent my entire working life – over 25 years – using the written word to sell. Everything from products and services to ideas and policies.
Now I want to share my insights with you in one practical, informative, enjoyable, stretching, insight-filled day.
Book your place today.
10 reasons to attend
On the day, I’ll show you how to:
- Focus on your reader so they do what you want
- Create powerful plans that save you time and effort
- Write compelling headlines that make people want to read on
- Grab – and hold – your reader’s attention from start to finish
- Use insider tricks to create reader rapport
- Use punctuation power to tune up your copy
- Avoid common mistakes that torpedo your selling power
- Edit and check your work so it’s error-free
- Access the “secret thing” that proves your copy is good.
- Get better results from every piece of copy you write
Interactive, action-orientated and flexible
The day is split pretty evenly between interactive learning sessions and practical exercises.
We’ll end with an exercise where everyone writes a piece of copy and gets feedback from me and the other delegates.
With attendance limited to just 16 people, you can be sure you’ll have all your questions answered.
Speaking of questions, what is your burning issue about copywriting?
This is how we always start the day on these workshops. It’s your chance to sort out that niggling question once and for all.
Do you want to know whether SEO copywriting matters?
How about the quick way to generate headline ideas?
Or techniques for saving time AND being more creative?
Is it possible to sell without being “salesy”?
How do you get people to read long copy?
What is the best way to proof-read your copy?
Are there any proven ways to open a sales letter or email?
I’ve covered all these and many more in previous workshops, so you can help shape the day just by asking questions.
Structure of the workshop
The day unfolds like this...
Section one: Dynamic Planning
- The planning paradox: why the accepted wisdom about planning is wrong.
- STORM: the key to fast, effective planning.
- How to step into your reader’s shoes.
- The two questions every prospect is asking you. And how to answer them.
- Three practical tools for faster, better planning.
Section two: Writing The Killer First Draft
- Finding the tone of voice that makes people want to buy from you.
- Getting some snap, crackle and pop into your copy.
- The style rules you must follow (and the ones you must ignore).
- How to write the perfect sentence.
- How to turn punctuation into the sharpest weapon in your armoury.
Section three: Polishing Your Diamonds
- Using pro editing techniques to polish up your copy.
- The little-known tool that makes more people read more of what you've written.
- The professional technique that guarantees error-free copy.
No Powerpoint
And just so you know, I never use PowerPoint, though I am a dab hand at flipchart diagrams.
Of course, this is me pitching to you, so you could argue I’m a little biased.
To redress the balance, here are a few of the thousand or so delegates from earlier courses I’ve run giving you their opinions…
What delegates say…
“My copywriting will never be the same again! A great experience with so much advice and practical learning. Thank you.”
Kelly May, Weight Watchers (UK)
“Very well tutored with plenty of interaction. This will benefit me in my job. 10/10.”
Thomas Gruber, The Economist
“Best training course/workshop I have ever been on by far. Why can't they all have such a great facilitator, vastly knowledgeable and inspiring about the subject?! So relevant + loads of practical, useful tips to take away. Please send more RSPB writers on this course. Thank you Andy! Perfect. Great day.”
Mark Ward, RSPB
“The best course I've been on. And I've been on a lot.”
Andrew Bidwell, Emap
“Really good - really enjoyed it and definitely learnt new skills/techniques that I will apply to copywriting.”
Marina Carbone, Euromoney
“Fantastic workshop, really liked the fact that there was a lot of interaction rather than just being taught out of a book. Already feel confident about any future copywriting.”
Leanne Chard, Incisive Media
“Excellent course, good content and interactive style. I will take plenty away from it.”
Clinton Geeves, Westminster City Council
“Engaging and interactive. A great day with top tips for improving copywriting.”
Santa Marku, BSI
“Excellent! Really enjoyed it! Very incisive! Will definitely buy your book.”
Shivani Babber, EuroFinance Conferences
“Inspirational. I would strongly recommend this workshop.”
Julie Cunningham, CRU Group
“The broad covering of both writing for business but also for individuals was a great help." Ben Murray, FilmFlex Movies
"The day gave me a real insight into how to plan and write copy successfully. I will definitely try to apply these techniques to my work." Steph Bradley, Oxfordshire Press
"A useful incisive aid to those of all levels involved in writing to sell for their business.” Aisling O'Connor, BNA
“As a beginner I found the day very helpful. I will take a lot away from this course, and would recommend it to anyone interested in learning more about copywriting.” Natalie Chivers, Squires Group
“I am impressed with the level of new techniques I have learned which I can apply straight away.” Ben Ross, 888.com
“The structure and format of the course was good.” Sarah Willing, IDG
“I thought the course was a great reminder of how to go about writing compelling copy.” Nick Wells, Firebrand Training
"Andy's entertaining and sparkling delivery style captured the imagination. His anecdotes and hints and tips were invaluable." Mary Clarke, Sticky Change
"Refreshed and sharpened skills. Will go back to my screen revived and ready to do better." Sue Roberts
"Really enjoyed the course and feel I can apply a lot of what I have learnt to this job and any other future job." Alli Wilson, RCN Publishing
Free book, free coaching, free hotline
As a delegate, you receive a free copy of my first book, Write to Sell: the Ultimate Guide to Great Copywriting.
You also have the chance to get some one-to-one feedback on a piece of your own copywriting. Just send me a sample with your booking and I’ll tell you what you’re doing well and what you could improve.
Your course fee also includes a one-month copywriting hotline after the event, so you have support from me as you work on live projects.
At the end of the day you receive a certificate to show you attended the course.
Where and when
28 March 2012
Euston, Central London
09.00 Registration and coffee
09.30 Workshop starts
12.30 Lunch
17.00 Workshop closes
Tea, coffee, refreshments and lunch are all included in the fee.
Please let me know if you have any special dietary or access requirements.
Registration fee and cancellation guarantee
£495 + VAT
Delegate fees are non-refundable but you may send a substitute at your own discretion at any time.
You might be able to transfer to a later course if you can't attend, but we may have to charge you a £60 admin fee if we have already been charged by the venue.
Book your place now
To book your place…
Or call Sunfish on 01722 413 900.
We’ll send you confirmation of your booking and an invoice.
Please note you must pay your invoice before the workshop takes place. I’m afraid we aren’t able to accept attendance from delegates whose invoices haven’t been paid.
So, now the small print’s out of the way, I really hope to see you on the course.
Best regards,
Andy
P.S. Come to the workshop and learn how I write copy that generates millions in incremental revenue for Sunfish clients.
P.P.S. I am only running this workshop once in 2012. Make sure you have a place by booking now.
