"Is flabby, lifeless copy tarnishing your image, boring your customers and losing you sales?"

Andy Maslen exposes the 5 deadly sins of copywriting

Which of these five goals matters most to you?

1. You want more orders, leads, members, customers or clients
   We have over 40 years' combined copywriting experience - in print and online. We know what works and how to make it work for you.
2. You want to win - and retain - more subscribers
   We specialise in subscriptions marketing. From acquisitions to renewals, sales letters to emails.
3. You want your website visitors to buy more from you
   Web copywriting optimised for search engines is one thing. Web copywriting that makes people buy from you needs good old fashioned salesmanship. Happily for you, we do both.
4. You want copy that is engaging, interesting and not just tossed into the trash
   From corporate brochures to sales letters, we weave the magic that turns readers into prospects, prospects into clients.
5. You want a copywriter with experience, ideas and a proven track record
   Check out our portfolio pages.

Ten facts* that say "hire these copywriters"...

OK, so we can write lovely selling copy and do that whole creative wordsmithing thing that pushes people's emotional hot buttons and makes them buy from you. But how about some solid facts to persuade you? You know, numbers and stuff that PROVE we're as good as we say we are? How about these...

1. Since we set up shop in 1996 as independent b2b and subscriptions copywriters, 93% of our clients have given us repeat business. We think the other 7% are still using the original copy we wrote for them.
2. Over 80% of our clients come through personal recommendations.
   
3. We have over 50 years' combined experience in sales and marketing and have held P&L responsibility. Our knowledge is practical, not academic.
   
4. We have written campaigns for blue chip clients including Nobel Biocare, BBC Worldwide, The Royal Mint, The Economist, Hamleys, BP, Cadbury Trebor Bassett, PricewaterhouseCoopers and Pitney Bowes.
   
5. Andy Maslen, our MD, is the author of the best-selling "Write to Sell: the Ultimate Guide to Great Copywriting". (Not an e-book - a real book published by a real publisher). Plus three other books on copywriting.
   
6. Of our current copywriting clients, two have been with us since 1997, one since 1998, one since 2000 and two since 2002.
7. We are regularly invited to speak about subscriptions marketing, web copywriting or b2b copywriting at industry conferences including Customer Direct, Publishing Expo and the International Direct Marketing Fair.
8. Andy writes regular articles on copywriting for InPublishing magazine (among others), one of which was judged, "... just about the only original thing I have read about copy in decades."  by Drayton Bird, author of the classic, How to Write Sales Letters That Sell.
9. Andy has trained staff at The Economist on how to write better. (No, really, it's true.)
   
10. Andy is a lifetime Fellow of the Institute of Direct Marketing.

 *11. Want a bonus reason to hire these UK copywriters? Over 2,600 senior marketeers, entrepreneurs and copywriters subscribe to our free copywriting newsletter Maslen on Marketing.