subscriptions copywriter, web copywriter and b2b copywriter: Andy Maslen and Sunfish

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Welcome to The Sunfish Copywriting Library

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The free copywriting articles

2010
July SEO Copywriting is Dead
June The Six Weapons of Influence
May Elevator pitches for the web
April Ancient Greek copywriting secrets
March Top ten email copywriting tips
February Want to know a secret?
January Why your home page shouldn't be a lecture theatre
2009
December 21 short rules for good writing
November A simple but effective way to ask for the order
October SEO and how to do it
September How to grab your reader's attention
August Case study: what's working in b2b direct mail right now
July Long v short copy: the truth
June Customer insights for your copy
May How to write authentic copy
April Five tips for getting your book published
March Three email copywriting power tools
February How to beat writer's block
January R-E-S-P-E-C-T (and how to win it for your writing)
2008
December A Christmas fable
November Shake out a few new ideas
October How to ask for the order
September The power of desire
August Five tips for powerful emails
July Web copywriting realities: what your reader wants
June 3 tips for more profitable renewals series
May Why I hate teams
April The sales secret many marketers ignore
March How facts turbocharge your copywriting
February Why grammar doesn't matter
January Corporate brochures and Ancient Greece
2007
December Eleven copywriting tips
November It came from outer space
October How to make your headlines work harder
September Why humour doesn't work
August Using offers to lift response
July Web copy case study: The Royal Mint
June How to profit from your own e-zine
May Words that (really) sell
April How powerful language builds long-term sales
March How to double your profits by writing more
February How web 2.0 changes your copy
January Cleaning up your copy
2006
December Advice on letter writing from an expert
November Ten copywriting secrets
October Three web copy tune-ups
September First chapter of Write to Sell
August Objection handling
July How to start email subject lines
June How to write case studies
May Web copy case study - Crocus
April Stealth selling
March Why benefits matter
February More from the medical files
January (Type) Size Matters
Bonus content
In Publishing Magazine InPublishing magazine articles
Articles on copywriting by Andy Maslen for InPublishing magazine.
B2B Marketing Magazine B2B Marketing magazine articles
Articles on copywriting by Andy Maslen for B2B Marketing magazine.
Vintage Direct Mail Vintage direct mail
Ads and sales letters from the
1950s and earlier.
Pop art illustrations Pop art copywriting illustrations
Three super-cool illustrations by our friend and über-illustrator, Darren Bennett.
Copywriting Hall Of Shame The copywriting hall of shame
Stuff we like - but for the wrong reasons.
Podcasts Copywriting podcasts
Podcasts of Andy Maslen’s copywriting articles.