The copywriting hall of shame
A few examples of "how could you send this out" promotional mail, advertising and signage...
Really? Special? Yes - I know I'd feel special if someone bought me a clothesline.
(Thanks to Paul Golden)
Dear all,
We would like to invite you to our 20% off Christmas shopping evening costumer event on Thursday 3rd of December 6-9 pm at our Tottenham Court Road store.
Please print a copy of the attached voucher and present it at the store to receive 20% off on your purchase.
Please feel free to forward this offer to your family and friends.
Kind regards,
Habitat Corporate Sales
But what if you're not a "costumer? Can you still come? And loving that warm, personal Crimbo sign-off, too. Habitat Corporate Sales, eh? Warms the very cockles of me 'eart it does. (Thanks to Janis Thomas of FilmFlex Movies)
You know what, maybe I am a punctuation freak. To get it wrong, twice, and in such a large point size. Come ON!
Hmm, won't be rushing to spend these reward points.
This is a real sign in our local M&S. Just what the h*ll are Potato accomps? (I think I know but how many busy and/or distracted shoppers will take the time to figure it out?)
Never mind the random capitalisation or missing apostrophes, take a look at bullet number 4.
Puts that greengrocer's sign for Potato's into perspective. *sigh*
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InPublishing magazine articles Articles on copywriting by Andy Maslen for InPublishing magazine. |
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B2B Marketing magazine articles Articles on copywriting by Andy Maslen for B2B Marketing magazine. |
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Vintage direct mail Ads and sales letters from the 1950s and earlier. |
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Pop art copywriting illustrations Three super-cool illustrations by our friend and über-illustrator, Darren Bennett. |
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The copywriting hall of shame Stuff we like - but for the wrong reasons. |
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Copywriting podcasts Podcasts of Andy Maslen’s copywriting articles. |
