Copywriting books by Andy Maslen

Write Copy, Make Money: How to Build Your Own Successful Freelance Copywriting Business

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In this book Andy Maslen draws on his own experience, and that of other freelance copywriters, to share the secrets of running your own successful copywriting business. Everything from choosing what to call yourself to pricing your services – the freelancer’s number one headache.

It's packed with stories, practical tips, expert advice, exercises, a survey of freelance pay scales and example marketing letters, emails and telephone scripts – and featuring interviews with 16 freelance copywriters. This is the book that will turbo-charge your copywriting business.

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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites

Do you have to write a brochure, a sales letter, an email or a landing page? By lunchtime? This book gives you the shortcuts you need to make your deadline. I cover 12 of the most common copywriting tasks in a consistent format, from what you must include to structure and using images. It's illustrated with examples from successful campaigns to show you how good copywriting looks in the flesh.

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100 Great Copywriting Ideas: from Leading Companies Around the World

You know those books you can dip into without feeling you have to read the whole thing? This is one of those: on copywriting. It does what it says on the tin: 100 ideas for improving or inspiring your copy, from headline techniques to the ultimate profitable typeface.

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Write to Sell: the Ultimate Guide to Great Copywriting

This is my take on all the classic rules of copywriting but from a thoroughly practical viewpoint. Broader then pure mail order or direct mail copywriting guides, it shows you how to write powerful, persuasive copy from scratch. There are lots of reviews on Amazon. Here's one from Drayton Bird, the godfather of direct marketing... “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long. Had I read it, it would have saved me years of trial and, for the most part, error.”

And here's a recent email I received from a reader...

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