Free copywriting articles by Andy Maslen

O.M.G. - impress your copywriting pals with your fluent manipulation of tone of voice

In the digital world, content can all too easily become commodity. But tone of voice is still worth paying for. Here’s our guide to reflecting your brand’s personality in your copy.

Better renewals copywriting

(Please read this article now. Put it aside and you may forget.)
We all know the theory of effective renewals copywriting. But what does it mean in practice? Here, I provide a few real-world examples.

Do you make these 7 mistakes in your copy?

Many publishers say that their titles “include…”. They should say “give you”. Some use humour when they should be selling. Still others refuse to use copy on outers. They’re making mistakes that could be avoided.

Writing for the web: old wine in new bottles?

Is there a difference between web copywriting and print copywriting?

What Sigmund Freud and the Bible taught me about copywriting

What can Freud and the Bible teach you about web copywriting (or any kind of copywriting)?

“Darling, you seem different somehow”

Whether you're a web copywriter or a print copywriter, b2b copywriter or b2c copywriter, you need to use appropriate language. But are you?

“Dear Mr Sample” - How to write subscriptions copy that works

What are the golden rules of effective subscriptions copywriting?

"Congratulations! Your copy is so good you’re now in charge of marketing."

What do these 15 tips have to do with great web copywriting ...or print copywriting?

Brief encounter?

If long copy is so effective, why is this article all about brevity?

Tense, nervous adjectives?

Those who write copy may fancy themselves a healthy crowd, but they are prone to occupational illnesses quite as severe as those found in more rugged work environments.

	InPublishing magazine articles Articles on copywriting by Andy Maslen for InPublishing magazine.
	B2B Marketing magazine articles Articles on copywriting by Andy Maslen for B2B Marketing magazine.
	Vintage direct mail Ads and sales letters from the 1950s and earlier.
	Pop art copywriting illustrations Three super-cool illustrations by our friend and über-illustrator, Darren Bennett.
	The copywriting hall of shame Stuff we like - but for the wrong reasons.
	Copywriting podcasts Podcasts of Andy Maslen’s copywriting articles.

subscriptions copywriter, web copywriter and b2b copywriter: Andy Maslen and Sunfish

Sunfish