Maslen on Marketing - the archives

June 2008 - 3 tips for more profitable renewals series

May 2008 - Why I hate teams

April 2008 - The sales secret many marketers ignore

March 2008 - How facts turbocharge your copywriting

February 2008 - Why grammar doesn't matter

January 2008 - Corporate brochures and Ancient Greece

December 2007 - Eleven copywriting tips

November 2007 - It came from outer space

October 2007 - How to make your headlines work harder

September 2007 - Why humour doesn't work

August 2007 - Using offers to lift response

July 2007 - Web copy case study: The Royal Mint

June 2007 - How to profit from your own e-zine 

May 2007 - Words that (really) sell

April 2007 - How powerful language builds long-term sales

March 2007 - How to double your profits by writing more

February 2007 - How web 2.0 changes your copy

January 2007 - Cleaning up your copy

December 2006 - Advice on letter writing from an expert

November 2006 - Ten copywriting secrets

October 2006 - Three web copy  tune-ups

September - First chapter of Write to Sell

August 2006 - Objection handling

July 2006 - How to start email subject lines

June 2006 - How to write case studies

May 2006 - Web copy case study - Crocus

April 2006 - Stealth selling

March 2006 - Why benefits matter

February 2006 - More from the medical files

January 2006 - (Type) Size Matters

 


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“…clear, concise, high-impact…”
The Economist

“…we doubled our response rates…”
WARC

“…really pleased with the copy…”
Hamleys

“…the best opening rate…”
Euromoney

“…the copy is fantastic…”
Emap

“…the pack is a great success…"
EIU

“…absolutely brilliant…”
BLU

“…our highest-ever response…"
VNU