How to get these 48 free copywriting articles (listed below) now ... and a new one every month
Hi. Andy Maslen here. Every month, I write an article about copywriting. I send them to our members: copywriters, marketeers, business managers and entrepreneurs. And I post them to our web archive. I've listed all the articles at the bottom of this page.
Join our members-only service - The Sunfish Copywriting Library- and I will send you a link to the archive. It only takes a few seconds and you need to check your inbox for our opt-in email.
Get your free copywriting articles now - join The Sunfish Copywriting Library
Once you have the link you can read all the articles whenever you like. Just bookmark the page. And there's more.
As a member you also receive a new article every month in our email update, Maslen on Marketing. It could be on SEO copywriting. Or writing better headlines. Or a case study from one of our clients.
There's always something going on that makes for interesting reading. And I promise to include at least one practical tip in every article. But that's not all.
I will also send you two free resources to help you write better copy.
- Resource #1 - A free report on web copywriting.
- Resource #2 - A free copy of Scientific Advertising by Claude Hopkins - one of the godfathers of modern copywriting.
The free copywriting articles
2010
| February | Want to know a secret? |
| January | Why your home page shouldn't be a lecture theatre |
2009
| December | 21 short rules for good writing |
| November | A simple but effective way to ask for the order |
| October | SEO and how to do it |
| September | How to grab your reader's attention |
| August | Case study: what's working in b2b direct mail right now |
| July | Long v short copy: the truth |
| June | Customer insights for your copy |
| May | How to write authentic copy |
| April | Five tips for getting your book published |
| March | Three email copywriting power tools |
| February | How to beat writer's block |
| January | R-E-S-P-E-C-T (and how to win it for your writing) |
2008
| December | A Christmas fable |
| November | Shake out a few new ideas |
| October | How to ask for the order |
| September | The power of desire |
| August | Five tips for powerful emails |
| July | Web copywriting realities: what your reader wants |
| June | 3 tips for more profitable renewals series |
| May | Why I hate teams |
| April | The sales secret many marketers ignore |
| March | How facts turbocharge your copywriting |
| February | Why grammar doesn't matter |
| January | Corporate brochures and Ancient Greece |
2007
| December | Eleven copywriting tips |
| November | It came from outer space |
| October | How to make your headlines work harder |
| September | Why humour doesn't work |
| August | Using offers to lift response |
| July | Web copy case study: The Royal Mint |
| June | How to profit from your own e-zine |
| May | Words that (really) sell |
| April | How powerful language builds long-term sales |
| March | How to double your profits by writing more |
| February | How web 2.0 changes your copy |
| January | Cleaning up your copy |
2006
| December | Advice on letter writing from an expert |
| November | Ten copywriting secrets |
| October | Three web copy tune-ups |
| September | First chapter of Write to Sell |
| August | Objection handling |
| July | How to start email subject lines |
| June | How to write case studies |
| May | Web copy case study - Crocus |
| April | Stealth selling |
| March | Why benefits matter |
| February | More from the medical files |
| January | (Type) Size Matters |
Get your free copywriting articles now - join The Sunfish Copywriting Library
As a member of The Sunfish Copywriting Library, you also get...
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InPublishing magazine articles Articles on copywriting by Andy Maslen for InPublishing magazine. |
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B2B Marketing magazine articles Articles on copywriting by Andy Maslen for B2B Marketing magazine. |
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Vintage direct mail Ads and sales letters from the 1950s and earlier. |
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Pop art copywriting illustrations Three super-cool illustrations by our friend and über-illustrator, Darren Bennett. |
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The copywriting hall of shame Stuff we like - but for the wrong reasons. |
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Copywriting podcasts Podcasts of Andy Maslen’s copywriting articles. |
What members say...
"Wow! I’m reading your book at the moment, and subscribed to your newsletter this week – I’ve just received the first one.
I subscribe to 5-10 other marketing email newsletters, and to be honest don’t read any of them. I just felt compelled to write to you to say how different, fresh and non-stuffy yours is compared to all the rest.
Really inspiring – thank you."
Dan Harvey
Marketing & Client Relations Director
HarveyLeach
"I’ve only been reading your newsletter for a few months, after purchasing your book and thoroughly enjoying it.
Yours is the only subscription I look forward to getting and, without fail, open to read for the entertainment as well as professional value.
So, thanks for lighting up my day and giving me a reason so stop typing for a while."
Abbe Opher
freelance copywriter and proofreader
"Just to say, I really enjoyed your book 'Write to Sell', and I also enjoy reading your newsletters. They are a good length, always interesting, and most importantly they are not too hard sell. "
Harry
Marketing
Racelogic Ltd.
"Hello Andy,
You are my copy writing guru!
I loved the tool #3 in this month's newsletter you sent. I am going to try this out on my blogs and other advertising campaigns. I hope it would reap in better PPC ROI for me."
Priyankeshu Parihar
Mumbai, India
