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“I’ve Spent My Whole Career

Amassing The Copywriting Insights,

Techniques And Experience I Needed

To Become A Best-Selling Author And

Successful Freelance Copywriter”

 

“Now I Want You To STEAL My Ideas”

 

(and I don’t want a penny in return)

 

Dear Fellow Copywriter,

I’d like to help you write more profitable copy.

In fact, I want you to take my profit-boosting ideas without paying for them.

Author…copywriter…trainer…

You may know of me as the best-selling author of four books on copywriting, including Write to Sell: The Ultimate Guide to Great Copywriting.

Or as the MD of Sunfish, a small but successful copywriting agency that counts The Economist among its clients.

Or as a trainer: I have coached over 1,100 managers to produce hard-hitting copy.

All those roles contribute to our bottom line. But there’s one that doesn’t.

…philanthropist?

This other thing I do gives me a lot of pleasure and helps a lot of copywriters raise their game.

I’m really hoping you’ll decide to join us because the fact you’re here tells me something about you.

It tells me you are not the average marketeer.

If you were you’d be doing the same-old-same-old, churning out so-so copy and wishing it would work better.

Instead, you’re the type of professional who’s always looking for an edge. Like me when I started my marketing career.

I was 24, wet behind the ears and with no marketing smarts at all, much less copywriting smarts.

What I did have though was ambition. I arrived early, stayed late, and generally tried to get as much copywriting knowledge as I could.

How I got my edge

The first book I read that sharpened my edge was How to Write Sales Letters That Sell by Drayton Bird.

I had no idea back then that I’d ever end up writing my own books on copywriting.

Or that Drayton would review one and write the foreword for another.

Ever since then, I have been doing two things to become a more skilful copywriter.

First, I have spent at least part of every working day writing copy. And not just to sell my own products.

I practice what I preach

Unlike a lot of copywriting ‘experts’ out there I write copy for other people…

Big companies, small companies, in-between companies … charities, government departments, NGOs … manufacturers, retailers, web-based businesses … marketing agencies, recruitment consultancies and events companies.

Second, I have studied how the past masters have done it, from Claude Hopkins on up.

There are plenty of sources of priceless insights into the way copy works to make people buy. The trouble is a lot of people are just too lazy – or maybe just too busy – to go out there and find it.

Aside from a profitable agency of my own, all that experience has enabled me to write four books, run open copywriting courses and publish my newsletter, Maslen on Marketing.

And that’s where I think you and I have a connection.

Time to sharpen your skills

You want to sharpen your copywriting skills to drive up profits in your business.

And I want to bring new members in to share in the conversation about great copywriting.

So let me explain what you get as a member. (A free member by the way – there’s absolutely no charge involved.)

 What you get as a member

Once a month, on the second Thursday, I send out a new issue of Maslen on Marketing. Here’s what you get.

A quick update from me on what we’ve been up to, and maybe some random thoughts about writing. One of my favourite topics is the slogans you see on the side of trucks.

Then the main course: a 300 to 500-word article giving you the inside track on a new copywriting technique or an old favourite.

It could be headline writing, SEO, tone of voice, writing case studies, direct marketing for the web … whatever takes my fancy. I can promise you two things…

My two promises to you

One, they won’t be boring. I never write anything unless I am sure at somebody will find it interesting.

Two, they will contain at least one practical tip that you can put to work in your own copywriting straight away.

There’s a short book review – “What I’m Reading”.

“Your Teacher Would Be So proud” is where we look at the quirks of the English language. Maybe commonly confused words like procrastinate and prevaricate. A punctuation niggle. Or just something funny I’ve spotted out there in the real world.

Each issue ends with a quote. Not necessarily about copywriting, just something I find inspiring, amusing or just plain weird. One recent one was from King James I of England:

“I can make a Lord, but only God can make a gentleman.”

Join us and you’ll be in good company

Our members include freelance and agency copywriters, in-house copywriters, marketers at every level from assistant up to director…

…entrepreneurs, business owners, Managing Directors, Senior Vice Presidents and even a few CEOs.

As I said, it’s free to join and you are under no obligation to stay. You could read one issue, decide it’s not for you and leave our list the same day. (I just don’t think you’ll want to.)

Good manners cost nothing

I was always taught to say “thank you” if someone did something for me. And I follow that rule in business as well as in my personal life.

So to say “thank you” when you join Maslen on Marketing, I would like to give you three gifts that will all help you improve your copywriting skills.

Gift #1 – web copywriting made easy

Online Copywriting That Sells is my special report on web copywriting.

Forget all the smoke and mirrors, this is a straightforward guide to the techniques that really make a difference.

It’s illustrated with screengrabs of actual websites and dispenses with a lot of the myths out there about what works online.

Gift #2 – the original copywriting genius

Scientific Advertising by Claude Hopkins is the original book on copywriting from one of the all-time greats. Hopkins was making $180,000 as a copywriter in 1918. That’s before the introduction of income tax.

Gift #3 – 12 bonus issues

As a member, you have access to the hidden page on our website where we archive the 12 most recent issues of Maslen on Marketing. Pop back whenever you like to read a new article or download it for later.

But wait, there’s more…

My bonus mystery gift to you

When you sign up, I will send you a special extra gift. It’s marketing-related. It will help you write better copy. And that’s all I’m going to tell you.

So. Are you going to join us? Here’s the easy bit. Just put your first name and email address into the box below and we’re good to go.

Best wishes for more profitable copywriting,

Andy Maslen

P.S. Join my newsletter Maslen on Marketing and I promise to send you at least one practical copywriting tip or insight every month. My aim is to give you an edge and help boost your profits.

P.P.S. You’ll also get free and unrestricted access to a rolling archive of our 12 most recent issues, two e-books and our special bonus mystery gift.